NEWLANDS FOREST REBRAND
PROJECT OBJECTIVE
To rebrand Newlands Forest in order to attract younger audiences, getting them out their work lifestyle to discover natures benifits where they can engage with outdoor activities that improve mental and physical health
INSIGHT
Younger audiences are consumed by their working environment and neglecting mental and physical health. Nature is the root to a prosperous life and improving the Newlands branding will allow for audiences to acknowledge a modern brand identity. This is because humans are attracted to elements that stand out from everyday life.
CONCEPT
“New Lands”. This is a reminder of discovery. The concept aims to attract younger audiences in discovering the benefits of nature on mental and physical health. Similar to how our history events have discovered all that exists today, the concept encourages consumers to engage, educate and discover the benefits nature has for a healthier lifestyle in their own way.
TARGET AUDIENCE
Young Adults who are consumed by working environments. This audience is consumed by their workloads, leading to a neglect of mental and physical health.
SOLUTION
The aim is to use a modern, bold and minimal branding that provides a fresh approach to Newlands Forest and encourages younger audiences to embrace the outdoors, discovering all the benifits that nature has for health. The use of pink stands out against the green which is associated with nature, creating a change from the traditional floral imagery and colours associated with Newlands Forest.
