ROCOMAMAS DOG HUNGER CAMPAIGN
PROJECT OVERVIEW
The campaign aims to give back to homeless dogs by reminding viewers that everyone needs food to survive. Rocomamas intends to hold an event every month in asscoaition with different dog shelters. This event will targets audiences between ages 20-30 on instangram that prompts viewers to access the website where all information on the campaigns event is available. At the event, individuals will be paired with a dog for the evening where they can reffer to the table talker for the order of events, buy matching merchendise and indulge in the new “combo meal” where both dog and human can enjoy a meal.
PROJECT OBJECTIVE
To solve a wicked problem, in association with a local brand. The objective was to create a campaign role-out that engages the community in promoting change within the chosen issue at hand. The chosen topic is the dog hunger wicked problem, in association with Rocomamas.
CONCEPT
Table for 2: This refers to the facts that humans and animals are very similar, in the sense that we all need food to survive. This highlights the responsibility and power humans have to spark change for homeless dogs who have no choice of living qualities.
INSIGHT
Both humans and animals need food to survive.
TARGET AUDIENCE
Young adults who are active within social causes and have a deep love for good food and animals.
SOLUTION
Rocomamas will hold a monthly event with different dog shelters, where individuals can show their loving nature to dogs in need of help. One will be given the oportunity to dine with a dog, providing both individuals with somthing to eat. The event aims to provide a fun interactive evening, while providing a change for the lives of these homeless animals.
