SAVANNA PACKAGING PROJECT
PROJECT OBJECTIVE
To position the Savanna packaging as sustainable and multi-functional that is able to bring all social settings from a “dry” start to a “crisp” ending.
INSIGHT
Majority of Savanna berverage consumers are enticed to buy products that are sustainable and multi-purposeful that incorperate a drinking game to social events.
CONCEPT
“From Dry to Crisp”.
The concept highlights the idea that Savanna is a fun, sustainable South African brand that livens up social events. The use of “Dry” slang that is relevant to the Savanna branding.
TARGET AUDIENCE
Enthusiastic beverage consumers who incorporate drinking games at social events.
SOLUTION
The campaign aims to create a sustainable multipurpose packaging that holds the Savanna beverages, and turns into a social drinking game when unfolded.
