BUMBLE CAMPAIGN
PROJECT OBJECTIVE
To position Bumble as the go-to dating app for young women.
CONCEPT
Wing Woman.
The concept centres around the idea that Bumble serves as a trusted ally and advocate for women on their dating journey.
INSIGHT
People argue that meeting through dating apps is awkward, but being set up can be worse in that regard.
TARGET AUDIENCE
Single women who who are interested in dating but are nervous about awkward first dates.
SOLUTION
Bumble’s advanced algorithms and user-centric approach enables it to serve as a reliable wing woman, surpassing the matchmaking capabilities of friends and relatives. By leveraging this concept, the campaign aims to reshape perceptions, empower young women to embrace the freedom of online dating, and position Bumble as the modern solution to finding genuine love in a digital age.
